Generali Philippines : New President and Chief Executive Officer

Generali Philippines Announces new President and Chief Executive Officer

Dad bloggers in the Philippines often educate families when it comes to insurance. Personally, Generali has been my life insurance provider for years, and I was excited to hear the news that they have a new CEO.

Generali Life Assurance Philippines, Inc. (Generali Philippines) was pleased to announce the appointment of Dr. Hak Hong Soo as President and Chief Executive Officer.

Prior to his appointment as CEO of Generali Philippines, he was the Regional Head of Health and an Executive Member of the International – Asia Regional Office. In this capacity, Dr. Soo led the International - Asia Business Unit in strengthening the regional health business and accelerating the firm’s business transformation agenda. He also holds a Ph.D. in Insurance, Economics, and Econometrics, and is an Associate Member of the Society of Actuaries.


Dr. Soo has extensive technical and managerial expertise in product proposition and pricing, actuarial health portfolio and financial management, health business value chains, network, and customer relations, and partnerships across the Asia region.


He succeeds Reynaldo Centeno, who formally announced his retirement on December 31, 2022.


Jaime Anchustegui Melgarejo, CEO, Generali International commented, “We are glad to confirm Dr. Soo’s appointment and his ability to lead our growth plans in the Philippines. The Asia region is an important engine of profitable growth for our Group and we remain committed to investing in our people to drive this.”


“Congratulations to Dr. Soo on his appointment as CEO of Generali Philippines,” said Rob Leonardi, International Asia Regional Officer. “His extensive experience working across Asia will play a key role in leading his new team and driving our growth plans in the country. I am confident that under his leadership Generali Philippines will continue to develop sustainably.


“I am truly excited about this appointment by Generali Group,” says Dr. Soo. “Generali has entrusted me to continue growing Generali Philippines and servicing our valued customers in the country. As their Lifetime Partner, I am confident that “We” at Generali Philippines will continue to provide sustainable propositions, value-added services, and a caring experience.”



Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 81.5 billion in 2022. With 82,000 employees serving 68 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalized solutions, best-in-class customer experience, and its digitalized global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.



Insurance is not something that schools usually teach. That is why as parents, we should educate our kids about the benefits of being an insured individual. Every Filipino dad should also aim to have their own insurance to protect their family and be an example to their children. More Dad Bloggers in the Philippines should write more about insurance and its benefits.



Generali Life Assurance Philippines (GLAPI / Generali Philippines) has been providing life insurance solutions to international and local clients in the Philippines since 1999. Generali Philippines has a solid track record, particularly in the group insurance and credit life business. Generali is the only global company that can offer a complete suite of employee benefit solutions, tailor–fitted to the client’s specific requirements. Moreover, we are continuously adapting and innovating to meet the changing needs of the market.


Generali Life Assurance Philippines, Inc is regulated by the Insurance Commission with License No. 2022/73-R

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